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Brasa

2023

Lisbon, Portugal

Identity, packaging

Dark chocolate bar with the Brasa squares on its open green wrapper, on lilac

Bar

Flat artwork of the lilac 45% milk chocolate wrapper, on cherry red

Wrapper artwork

A bean-to-bar chocolate maker in Lisbon that roasts its cacao over wood.

  • Cacao #2A1712
  • Lilac #B7A4E6
  • Green #1E6B4A

They make three bars and wanted wrappers that read like a menu: the percentage first, the name second.

Brasa is the Portuguese word for embers. The mark is a bar of five squares with the letters cut out of it, and the same squares are moulded into the chocolate. Each bar gets one colour, and the percentage is always the biggest thing on the wrapper.

Red, lilac and green Brasa wrappers and a dark bar, on green

Three bars

Brasa brand sheet: logo and symbol, three wrappers, five colours with their hex codes and two typefaces

Brand sheet

Green 70% bar standing in front of the lilac and red bars, on paper

Stack

Brasa wrappers and a bar in front of a lilac wall with a big 45%

Poster

Red, lilac and green Brasa wrappers and a dark bar, on green

Three bars

Brasa brand sheet: logo and symbol, three wrappers, five colours with their hex codes and two typefaces

Brand sheet

Green 70% bar standing in front of the lilac and red bars, on paper

Stack

Brasa wrappers and a bar in front of a lilac wall with a big 45%

Poster

Red, lilac and green Brasa wrappers and a dark bar, on green

Three bars

Green 70% bar standing in front of the lilac and red bars, on paper

Stack

Brasa brand sheet: logo and symbol, three wrappers, five colours with their hex codes and two typefaces

Brand sheet

Brasa wrappers and a bar in front of a lilac wall with a big 45%

Poster

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